Xforce have grown as an industry brand from humble beginnings in the late ’90s to a market leader in 2016 with an extensive range in performance exhaust.
Xforce are now working for the future. Throughout 2016, Xforce has taken time to review the current channels through which it takes its products to market and the associated challenges for the brand and the exhaust industry.
“From this review, changes were made in order to provide clear and orderly channels to market coupled with an Authorised Dealer program and extensive marketing
to deliver the best result for distributors and supporters of the brand alike. One of the most notable changes preventing the sale of Xforce product by resellers through
third-party shopping websites like Ebay, Gumtree etc.

 “The brand has grown with the support and involvement of the exhaust specialists, and we believe the best way for consumers to have a positive buying experience in exhaust product is to encourage sales linked to exhaust specialists for the right advice, sales and fitment,” says Tim McMurray, Xforce’s Sales Manager.
“This year we have invested heavily in legal, marketing and our time to ensure the best outcome for distributors, dealers and consumers when selling or buying our products,” added Tom Wallace.
According to Xforce, it’s backed by a solid business plan for the brand and extensive marketing and have always been innovators by introducing the world-patented VAREX remote controlled exhaust with valved mufflers in 2007 and now a game-changer on the horizon with the release of Smartbox, intelligent exhaust. Smartbox will be released worldwide in August and showcased at the USA SEMA show in November.
Xforce has also been busy establishing the brand in the USA since 2014 with a presence at SEMA for the third time later this year and the release of a catalogue containing a solid range of parts for the American market.
Being active in the USA enables early access to current and future world cars like the Ford Mustang.
“For Mustang in Australia, our US presence was a massive help as we were able to buy one of the first cars available in the US and use this to develop a performance exhaust system and debut it at SEMA 2014.
We then developed the headers and cats to suit in early 2015, and with some engineering and research we were able to
produce headers compatible with both left and right hand drive Mustang GT’s and released them in the states in June
2015.
The world’s first right hand drive Mustang header and, I believe, ours is the only one to fit both left and right hand drive,” says Tom Wallace who has been working on the US project since its inception.

With a renewed foundation of commitment and investment in the exhaust specialist industry, along with new products and a solid marketing platform, Xforce believes the future looks bright for the company and its supporters.